Author: Yevhenii Yepishkin

App Development Trends in 2022

posted in Development on 8 February 2022

The smartphone is becoming the most important tool for digital media success. At an astonishing rate, it fundamentally transforms company structures, operating models, and marketplaces. Revenue from mobile apps is anticipated to reach $693 billion by 2022.

Another frightening reality is that the majority of mobile apps fail. The failure is primarily due to an inability to keep up with and incorporate the latest mobile app technological advancements. As a result of this weakness, a competitor who is more technologically adaptive has an advantage.

The mobile application development business is advancing at a breakneck pace. You must become familiar with shifting mobile app development trends in order to live and thrive in this digital era.

In 2021, the situation with quarantine restrictions has somewhat weakened, but now we can already assume what areas will be relevant at the beginning of 2022 – what developers should pay attention to and what the future of mobile development will be.

New and Developing Features

Super-apps

One of the most recent trends that are gradually sweeping the world is the development of multi-purpose, multi-tasking applications for smartphones. Previously, applications were created each to solve a specific problem – only communication, only logistics, a certain type of service, etc. Even if we take a specific area, for example, medicine, then the programs were done separately for fitness, diets, lifestyle, proper nutrition, etc. Currently, software products of the “super” class are gaining popularity. Such a super application alone is capable of performing a whole range of versatile tasks at once.

The popularity of multi-purpose applications is due to the desire to create an environment that covers all the needs of the user as much as possible. For example, what will a person choose – one program that solves 10 diverse tasks, or 10 applications, one for each task? Of course, it is more convenient to have a multifunctional product at hand.

Artificial intelligence

AI is gradually conquering the world, conquering certain areas of human life. The introduction of artificial intelligence is already taking place in security systems, information retrieval programs, household appliances, and other technologies. Now it is already difficult to surprise someone with a “smart home” system or voice search for information on the network, and it was artificial intelligence that was put at the heart of these technologies.

To date, this is the most promising direction in the development of not only mobile applications, but also computer programs for home and industrial equipment. Mass robotization will lead to the fact that very soon the phone will become our best friend, with whom you can talk, run programs with your voice, manage and configure functionality, almost without touching the display.

However, at the current state of affairs, the most reasonable vector of development is assistant AI technology. The main advantages of the alleged assistant, which programmers are aiming to create as early as 2022, are as follows.

Wide personalization. The more personalized the assistant, the more the user gets the impression that he works solely in his interests. Such assistants will determine the person talking to them, his personality, personal data, social status, and other indicators in order to fulfill requests as accurately as possible.
Analyzer of the emotional state. The voice assistant at its peak is intelligent artificial intelligence that can read the mood and emotional state of the user based on their speech, which will allow them to better recognize intentions and perform tasks more accurately.

3D Graphics for Mobile E-Commerce

3D graphic elements can no longer surprise anyone, this technology has long been used in various areas of design. The new trend assigns a slightly different role to 3D graphics – not decorative, but functional.

The creation of such “useful” graphics will soon become possible directly with the help of smartphones and tablets, opening up a huge field for activity and creating complex graphic objects. Now, 3D graphics are designed to improve functionality, increase efficiency, and only in the background – to please the eye and attract visually.

From a commercial, promotional point of view, 3D graphics will also add benefits, as this tool can provide a complete view of the product from all sides, which is a winning approach in online shopping.

Security and Anonymity

Many commercial projects collect certain information about their users, and while this is done solely to improve the provision of services, information, targeted advertising, in general, this causes concern for most users. There is a feeling of constant monitoring, and now the threat of leakage looms over the security of private data.

All this provokes distrust of customers in the activities of large IT projects that collect information about users for their own purposes. All this raises the need to improve the security of personal data, which is what the leaders of the information industries are working on. Apple has already presented to the public a new development with a more secure login procedure, as well as generating a random email address that redirects letters to a personal mailbox. So the email address will not get to spammers and people who send out information that is not of interest to the user.

As for global trends related to security, it is worth mentioning the blockchain – the technology of the future, which is already actively working in the crypto-currency field. Blockchain is capable of forging information, thereby making it very difficult to hack and leak, which makes this technology the most advanced today in terms of data confidentiality. Blockchain is mainly used to hide transactions from outsiders.

Design Trends

Material design

Material design is preserving its status as a way-to-go approach for building the UI. However, in this area, developers will face the challenges of introducing augmented/virtual reality technologies, which will become the trend of the year. But in any case, the material design will evolve.

Colors for User Experience

Colors will be used in mobile design for more than just aesthetics. They will mean more and be used as part of the functional experience. Using different color schemes, designers will be able to guide the user through the app or separate different features and actions. In addition, designers will continue to use colors for visual feedback and cues, a trend in mobile app design that is here to stay.

Interactive Design

It’s no secret that successful apps are interactive and always set trends. Interactivity increases the app’s retention rate as users become more engaged with it.

Overall, in UI department there would be no major changes, just a few adjustments here and there. Or micro fluctuations in trends.

Conclusion

The mobile app business will continue to grow at a quick pace, and the mobile app development industry will change as well. Mobile app solutions will continue to be steered by emerging mobile app platform development technologies, rising backend platforms, and microservices, as well as new hardware capabilities. The only way to withstand the cutthroat competition is to keep learning and staying vigilant.

App Stores Comparison

posted in Development on 10 December 2021

When it comes to mobile ecosystems, two companies, two everlasting adversaries, Apple and Google, spring to mind quickly. Each of them has their own mobile device operating system and application stores. Apple has the App Store, while Google has the Google Play Store. Both are capable of running not just applications, but also music, books, films, and television shows. There are a lot of debates on which one is superior. Let’s compare the benefits and drawbacks of Google Play versus the App Store.

Know Your Target Audience

posted in Development on 18 November 2021

To understand the basics of the target audience, you need to know what market stages are. The market in any area goes through three main stages: experiment, assimilation and saturation. Mobile applications that emerge in the experiment phase are characterized by an intensive increase in the number of installs. These are the users who come across it in the App Store or Play Market for the first time and learn about the application.

The assimilation stage is based on a familiar set of standard additions (cards, payment, shops). Saturation peaks when users pay money for the mobile apps and services you provide. To reduce the cost of promoting a product and enter the market with your proposal, you should conduct an analysis of the target audience. Subsequently, the audience of the application will grow and your product will increase its profit. In the ideal world…

Mobile Site Optimization

posted in Development on 7 September 2021

Mobile site optimization is becoming an increasingly more necessary feature. As the time progresses, more and more people are browsing the web with smartphones and tablets. Even if your site has highly specific features, not suited for mobile users and you don’t aim for mobile traffic at all. There are Powers-That-Be, that ensure that if you don’t invest your time and effort into building a mobile version, you will suffer.

Nearly a decade ago, mobile web traffic was nigh to non-existing. In 2009 only 0.7% of the internet traffic was coming from smartphones or such. But a decade later, in 2019 it rises to 53%. Global pandemic has dropped the numbers in 2020 by 3% somewhat, only for them to bounce back twice as hard in 2021.

This article is all about what is a mobile site optimization, its benefits, and how it is done.

Mobile Apps Development Trends in 2021

posted in Development on 10 August 2021

Apps stores are a highly competitive market that constantly grows in both annual money gross and the number of players entering the competition. Mobile apps development trends are helping the developers to understand the general direction the market moves. They also light the ways for their products to not get outdated.

It should be noted, however, that trends are not rules set in stone. More often than not it is better to stick with your vision of how your app should look and behave, than chase the new tech feature.

Most importantly, there are no guarantees that trends will stick with the audience. For example, there were lots of predictions at the beginning of the 2010s that VR gaming would be huge, or even create the new videogame paradigm. So far it is niche at best. Not only because of technical difficulties or high price. But the nature of the interaction between person and device itself.

This article is divided into two parts. The “Technological trends” section features novelties and experimental technologies that are trying to get their niche in the app market. “Worldwide Trends in Design” part tells about the practices to create the best user experience and how can they differentiate depending on the country’s market.

How to Convert WordPress Site Into a Mobile App

posted in Design, Development on 10 August 2021

Life is a race. More so when it comes to business and making money. The more time passes, the stronger the competitors are, the more it takes to get ahead of them. Converting your site into a mobile app is one of those “modern demands”.

Unless your business is very specialized, or you have a spark of genius combined with an adequate marketing team, you must succumb to these demands. And the reason is simple, the world is a rapidly changing place.

Four years ago was crucial in web development. It was the first year when global internet traffic was dominated by mobile devices. Therefore it calls for businesses to increase their presence on the mobile specter of the internet. While having a mobile-friendly site is a sign of respectable entrepreneurship. All the marketers are ripping their throats while shouting how much more “engaging” and “profitable in the long term” mobile apps are in comparison. That’s being said Ms. Statistics may have a word with them.

Luckily, this task is not as hard as it may look. That is if you have enough funds to achieve it.

Things to Consider Before Creating Your App

posted in Design, Development on 6 July 2021

So, you want to build an app. That’s good, right? All the blogs are constantly repeating as one “you need to have an edge over competitors” or “you have to be where the customers are”. Hundreds of them can`t be wrong, can’t they?

But should you really do it? In fact, it’s not an easy task. Building a good app is an ultimately challenging endeavor. When your rivals are fighting for customers, stepping down might save your money, time, and effort. Don’t forget that just building an app is not enough, you must maintain it in order for it to function well. And the worst part is that no one guarantees your success.

On the other hand, making a great app is like winning a lottery. It is profitable and you can be proud of it! So, is it worth it or not? As always, it’s up to you to decide. But we will try to elaborate on all the aspects of this decision to make your choice easier.