To understand the basics of the target audience, you need to know what market stages are. The market in any area goes through three main stages: experiment, assimilation and saturation. Mobile applications that emerge in the experiment phase are characterized by an intensive increase in the number of installs. These are the users who come across it in the App Store or Play Market for the first time and learn about the application. 

The assimilation stage is based on a familiar set of standard additions (cards, payment, shops). Saturation peaks when users pay money for the mobile apps and services you provide. To reduce the cost of promoting a product and enter the market with your proposal, you should conduct an analysis of the target audience. Subsequently, the audience of the application will grow and your product will increase its profit. In the ideal world…