In the 60s of the last century, to get acquainted with the company, the client looked through business cards, brochures of companies and came to the office. A relevant question when studying an organization now is: “Do they have a mobile application?”
Modern applications are rightfully considered one of the most powerful tools for connecting with the target audience from a business point of view. Almost every adult in the world has a smartphone right now, and the number continues to increase. This is a pretty strong argument in favor of focusing on modern mobile technologies.
If you still don’t understand why creating your own mobile business platforms has become so popular, we have prepared the most important reasons to join the segment of entrepreneurs who are already using applications for business.
1. Brand Recognition
The created application should look like a billboard. You have all the opportunities to make it informative, convenient, functional, and stylish. But still, the main goal should be to create an application with all the necessary functionality that your client needs. At the same time, it must be well made and consistent with your brand.
The app will give customers a sense of engagement as it is available at their fingertips. This contributes to the spread of the image of an accessible and frequently used organization in the market, contributing to the creation of a brand image.
The more often you involve customers in your application, the more likely they will be inclined to buy your product or service.
2. Customer Loyalty
One of the most important reasons you should consider building your own mobile app is building customer loyalty. With all the hype created by advertising around us, we are gradually losing influence on customers.
It’s time to get back to establishing a true and sincere connection with your customers and making them loyal to your product or service.
If potential customers want more information about your company or the products and services you offer, they can always do so around the clock through the mobile app. Constant interaction increases customer loyalty, and a good level of loyalty, in turn, helps to increase sales.
This is not to say that a mobile application is guaranteed to pull your business out of the crisis, but its implementation can become a way to get closer to your customers and always be a touch away.
3. New Marketing Channel
An application can have a variety of functions: it can provide general information about your company, provide pricing information, allow customers to book products or services, maintain personal accounts, search functions, instant messengers, news feeds, etc. And, which is the biggest advantage of creating an application, all this information is always at the customers’ fingertips.
With push notifications, you have the opportunity to get even closer to your customers, reminding them of your discounts, new products, or services.
Launching your ad app is a good promotional step anyway, as it allows you to use new marketing tools. In this way, you can increase your potential audience of customers and build long-term relationships with them.
4. Best User Experience
The customer experience is constantly evolving. Companies cannot rely on ground rules to guide the experience that the end-user will find interesting and engaging. This experience has changed significantly in a short period and is changing every day.
Improving the experience depends on the ease and comfort with which the end-user will access your services.
The mobile application is tailored to the basic needs of the client and provides a better user experience than websites or any other means of interaction. Because it is user-friendly and convenient, it is considered the best option for end-users.
5. Competitive Advantage
Even with all the knowledge about why mobile apps are a good idea for a business, many still choose not to use them. However, this can be seen as an advantage because the competition in this area is thus still quite low and can still be exploited.
By using a mobile app as a marketing tool, you are at the forefront of the future – you can be the first to use an app for your business.
Competition is fierce in the business world, so you need to use as many opportunities to build brand awareness as possible.
6. New Revenue Stream
How often do you think your clients read your company emails? They may have signed up for your newsletter form on your website, but what do you think is the percentage of open emails? They are most likely missing out on important discounts and offers.
In the mobile app, the process of submitting the information is simplified with push notifications, so you can submit a discount, offer, or promotional code right in their app. This can significantly increase conversions through promotional offers. However, you have to be careful, too many notifications can alienate customers.
An advertising platform is not the only advantage of a mobile application. With innovations in geolocation and data collection, you can collect a variety of data from your users (if they agree to share it). This data will help you create personalized offers based on geodata. In perspective, this can dramatically increase conversions while maintaining the satisfaction of your users.
7. Better Customer Service
Fast response to inquiries and fast service is what all customers desire. On websites, help desks, or call centers, the communication cycle expands and the effort to connect with the organization seems to come from the customer.
This latency can be significantly reduced through the use of mobile applications that allow customers to communicate with assistants and receive instant responses to requests. Mobile apps that act as helpdesk assistants provide improved customer service by instantly resolving issues.
Conclusion
If you want to develop an application for your business, your customers will have new opportunities to access your products or services, get to know your brand, and reach out to your team.
If you manage to create a good mobile application that eliminates the above pain points for your client, you will gain lifelong loyalty.
In the business world, it is more important to stick to modern technology. Building a mobile app will help increase your company’s growth in the long and short term.
To create something truly worthwhile, you need a team of experienced and creative professionals. Contact us to find out how we can create for you a functional and user-friendly application that will appeal to both you and your customers.
